maandag, augustus 28, 2006

About Optimism: The Optimist Creed

Promise yourself...
To be so strong that nothing can disturb your peace of mind.
To talk health, happiness and prosperity to every person you meet.
To make all your friends feel there is something in them.
To look at the sunny side of everything and make your optimism come true.
To think only of the best, to work only for the best, and to expect only the best.
To be just as enthousiastic about success of others as you are about your own.
To forget the mistakes of the past and press on to the greater achievement of the future.
To wear a cheerful countenance at all times and give every living creature you meet a smile.
To give so much time to the improvement of yourself that you have no time to criticize others.
To be too large for worry, too noble for anger, too strong for fear, and too happy to permit the presence of trouble.

(Written by Christian D. Larson in 1912)

vrijdag, augustus 25, 2006

Viral Marketing (part 2)

Here is an excellent seminar on viral marketing by Claus Moseholm, founder of Go Viral, hold in Cannes, June 2006.

More tips about viral Marketing can be found here.

dinsdag, augustus 22, 2006

Within 3 years: Google will acquire TomTom!!

Why isn't this such a 'way out' thought? Google will not win the war in the field of social media (they will win some battles - like they do in Brazil with Orkut). So Google is forced to innovate and defend their leadership in the field (space) of 'Search'! How?
Mobile and mobility are the most important drivers of innovation within the space of search. And within a few years time every car has an integrated computer circuit with internet access. Searching is one of the most (frustrating) important activities people do while driving. Of course, Google can compete with TomTom - but at that time Google isn't the lovebird of the stock exchange anymore, so they have to be fast and aggressive.

SEO versus SMO

Clicking the title of this post will lead you to a good article about Social Media Optimisation (SMO). Search Engine Optimisation (SEO) and SMO are not the same but they do have a lot in common. To me, SEO is more a concept within the web 1.0 space where search engines are driving the web. With the rise of social media, SMO is a more suitable concept for the web 2.0 space which has everything to do with interactivity and user generated content. For example: SEO is about the concept of Search (with Search Engines). SMO is about the concept of tagging (with User Generated Content and the Nework Effect as the most important factors). SMO includes the network effect and is therefore a more suitable concept.

Users NOT Money

Marissa Mayer, VP Search Products & User Experiences at Google, had an interesting talk on Stanford University last month. Within Google, there are 9 rules defining the innovative culture of Google;
1. Ideas comes from everywhere: Google Maps was an innovation that came from an acquisition of a small specialized company. Google News came from a personal project of a developer (Krisna Barath) to make reading news and keeping up with everchanging developments more efficient.
2. Share everything you can: you need less managers when you have access to all information. Not being territorial on ideas.
3. You're brilliant, We're hiring! Working with brilliant people makes you better.
4. License to pursue dreams: at Google 20% of your time working on something you want to work on (personal project, called an '20% project').
5. Innovation, not instant perfection! Pre-releasing 'rough' applications isn't a bad thing, dare to make mistakes. But listen to users, most of the time they will answer your questions (in no time).
6. Data = apolitical! Unfreeze people from personal opinions pinning them on data.
7. Creativity loves constraints! Having no contraints is intimidating.
8. Users not Money!
9. Don't kill projects.

Of course, you've heard this all before.....

'Ideas comes from everywhere' - no need for comment!!
'Working with brilliant people makes you better' is similar to a famous quote of David Ogilvy; 'Only hire people who are bigger than you (otherwise you'll end up with a company of dwarfs).
'Innovation, not instant perfection' has been the policy of Microsoft from the beginning (also piracy).

Some rules seems like 'playing' with words;
Constraints are asking for creativity (not the other way around).
What's the difference between killing a project and freezing one (to dead ultimately follows)?

The principle 'Users NOT Money' was fundamental to a lot of dotcom's before the burst of the internet bubble. But nowadays companies like Digg, Flickr, Del.icio.us, Youtube are proving that you can be succesful without a predefined business case. Didn't we learn anything from the dotcom burst back in 2001/2002? I think we did, but the start up's today don't ask for huge investments, so if it goes wrong (and still a lot of start ups doesn't survive the first year), there is not that much damage. Digg started with 2500 US dollar and it's now worth more than 4 million (because they rejected this offer).